Monday, January 23, 2012

Marketing

I am such a layman at life; I can’t even keep a blog updated.  I was so excited to get this thing started, and here I am… months later… trying again.  So I will bring the blog back to life with a short one.

I am not an expert on business and marketing, but I have to question the creative geniuses who decided to take a food processor for baby food and name it… “The Baby Bullet.” 

Was there not a single voice of opposition to this idea?  Did everyone around the table go, “Oooooh, great title!”  What was left on the table?  Baby Grinder? 

The imagery the name creates is amazing.  At least if you think of the baby as the bullet, rather than the recipient of, it is a little funny.  I mean, who doesn’t want to see a baby shot out of a cannon?  But seriously, NO ONE thought about that kind of imagery before stamping a name on a box?! 

These people must be insane geniuses of some sort.  What other kind of vulgar product name can they market to the people, and actually have them buy into it?  I GOT IT….. Newt Gingrich.

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